Friday, April 6, 2012
Wednesday, April 6, 2011
Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.
See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.
Read more »Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.
See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.
Read more »Thursday, March 31, 2011
New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

The 2011 Seoul Motor Show that runs in South Korea from March 31 to April 10 plays host to the world premiere of the all-new Hyundai Blue2 concept study. The name ‘Blue2’, which is read ‘Blue square’, is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2’ from H2, the symbol for hydrogen gas.
Codenamed HND-6, the prototype is Hyundai’s first sedan-style Fuel Cell Electric Vehicle (FCEV). The four-door saloon is powered by a fuel cell electric system that delivers a stack power of 90kW or 121HP and fuel economy of 34.9km/ℓ (of hydrogen, of course), which is equal to 82mpg US and 2.9lt/100km. The concept is also equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance.
New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

The 2011 Seoul Motor Show that runs in South Korea from March 31 to April 10 plays host to the world premiere of the all-new Hyundai Blue2 concept study. The name ‘Blue2’, which is read ‘Blue square’, is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2’ from H2, the symbol for hydrogen gas.
Codenamed HND-6, the prototype is Hyundai’s first sedan-style Fuel Cell Electric Vehicle (FCEV). The four-door saloon is powered by a fuel cell electric system that delivers a stack power of 90kW or 121HP and fuel economy of 34.9km/ℓ (of hydrogen, of course), which is equal to 82mpg US and 2.9lt/100km. The concept is also equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance.
Hyundai Santa Fe Blue Hybrid Concept, 2008
Hybrid Technology
The petrol-electric hybrid technology featured in the Hyundai Santa Fe Blue Hybrid reduces CO2 emissions to just 148 g/km (combined cycle) and delivers a fuel consumption figure of 6.2l/100km (combined cycle). With an estimated top speed of 170 km/h and a 0-100km/h acceleration time of 10.6 sec.
To maximize fuel economy, all of the Theta's major driveline and cooling system components have been optimized to reduce friction, while the crankcase has been filled with low friction oil engine control software automatically shuts off the engine when the vehicle comes to a halt, cutting emissions to zero. When pressure is reapplied to the accelerator pedal, the Integrated Starter Generator (ISG) automatically restarts the engine. The Theta's engine control software governing injection pressure, engine cycle timing and exhaust retreatment rates has been revised to further reduce fuel consumption.
In addition, the latest electric motor-assisted steering system reduces power drain, and very low resistance tyres further optimize fuel economy.
Electric propulsion for the Hyundai Santa Fe Blue Hybrid is provided by a 30kW electric motor (205Nm) which is coupled directly to the six-speed automatic tranmssion. The top three gear ratios have been extended to ensure lower engine revolutions per minute (RPM) and further enhance fuel economy. Electrical power is stored in a 270V Lithium Polymer rechargeable battery (5.3Ah/270V) which has significant advantages over lithium-ion batteries, including higher energy density and lower manufacturing costs. Li-Poly is also more resistant to physical damage and can also take more charge-discharge cycles before storage capacity begins to degrade.
To be sold initially in the Korean domestic market under the Avante badge, the Elantra LPI Hybrid will be the world's first electric hybrid vehicle to be powered by liquid petroleum gas (LPG) and the first to adopt advanced Li-Poly batteries.
Hyundai's developed its very first hybrid electric vehicle in 1995 when it unveiled the Future Green Vehicle at the Seoul Motor Show. In 1999 it displayed an Elantra Hybrid Electric Vehicle (HEV) at the Seoul Motor Show and, in 2000, an Accent HEV - both of which featured 'hard-type' parallel electric drive systems and Integrated Starter Generator technology. However, these research development vehicles did not go into mass production.
In 2004, the company moved its HEV program into low-volume test production, delivering 50 examples of a gas-electric hybrid Hyundai Getz (B-segment vehicles badged as Hyundai Click in the Korean domestic market) to Korean government agencies as part of a fleet demonstration project. These were 'mild-type' hybrid systems using 12kW motors and nickel metal hydride batteries. The hybrid technology development program continued to expand and, in 2005, Hyundai and its affiliate Kia Motors Corp. delivered 350 more units to the demonstration fleet, 730 more units in 2006 and 1,682 more units in 2007, including Accent HEVs.
Innovative Panoramic Roof
The Hyundai Santa Fe Blue Hybrid features an innovative three-piece panorama sunroof. The moveable glass top has UV filtration which reduces thermal loading without restricting light transparency. And to protect cabin occupants against solar radiation, an adjustable shade can be operated separately from the glass top. The modular system solution was developed Magna Car Top System.
Hyundai HED-5 i-Mode Concept, 2008
In combination with a light weight body construction, reduces fuel consumption and CO2 emissions. Self-healing water based bodywork finishes from Bayer add to the environmentally friendly concept of the vehicle and even let minor scratches magically disappear by themselves. The i-Mode is the first vehicle to feature the new "BayVision" glazing system and Collimator headlight lenses made from Makrolon®.
Through the advanced entertainment concept developed by LG electronics, the vehicle becomes an extension of the digital home, allowing passengers to stay connected, communicate and interact in the car. Access to the web, video games, movies or video calling are all possible through the pop-down touch-screen displays and webcams, located within the overhead console. A wireless network enables a selection of cable-free keyboards, game controllers and headphones to further personalise the entertainment experience. The advanced developments seen on the i-Mode give a dynamic indication of real possibilities for the near future.
Hyundai's engineering partner Keiper supported the i-Mode project with the exclusive world premiere of its new and unique Swivel Seat concept. The first row passenger seat rotates to face second and third row occupants. When the seat is turned, the backrest converts into a comfortable seat surface. This is made possible by a fully concealed, power-operated kinematic system. The integrated seatbelt system - another technically advanced debut - and the adjustable headrest maximize passive safety for passengers in either sitting position. The second row bench slides rearwards to increase comfort and create a social area.
The Hyundai HED-5 i-Mode concept demonstrates the increasing awareness Hyundai has towards environmental issues. Cooperation with Bayer Material Science has seen use of the innovative glazing alternative 'Makrolon', enabling the car to have extended transparent areas, reducing weight and increasing fuel economy.
The Hyundai HED-5 "i mode" includes the hexagonal shaped grill, which symbolises the new brand identity for Europe. This feature, previously showcased on earlier Hyundai concept cars, demonstrates the consistency in developing a coherent design language. It is through such characteristics that Hyundai aim to enhance the perceived quality and recognition of their products.
Through the door opening mechanism, the interior is in the form of a lounge compartment. The interior represents the concept of social space, an environment where all occupants can enjoy safe travel in comfort, surrounded by sophisticated technology and luxurious materials.
The seats, which offer first class comfort for all occupants, combining a modern look with innovative functionality. The Cognac leather cushions and the burgundy lacquered seat structure give the occupants a lounge atmosphere without the limitations of a conventional automotive interior layout.
The light beige headliner, which continues through into the pillars, provides the interior with a floodlit, almost roofless panoramic appearance. The horizontal trim colour division, between dark and light tones further emphasises this.
All-new R Diesel with Two-Stage Turbocharging
i-Mode is powered by an all-new 2.2-litre R diesel engine which first passes the intake air through a low-pressure turbocharger from where it is forced into a high-pressure turbocharger for maximum boost: 158kw (215ps) and 47kg.m of peak torque (461 Nm). The R Engine has a power density in excess of 70kw per litre putting Hyundai diesel technology in the same class as any leading German automaker. When its low-end torque of 30kg.m is compared with the 19kg.m of low-end torque delivered by the standard R Engine, one quickly appreciates the value of dual-stage turbo charging.
The R Engine is a smooth-shifting 6-speed automatic gearbox. Even at maximum loads, the engine does not incur fuel consumption penalties thanks to its high capacity for exhaust gas recirculation that also benefits efforts to reduce NOx emissions. The R Engine is assured of meeting future, more stringent EU exhaust emission standards.
Wednesday, December 1, 2010
2011 review Hyundai Elantra
The 1.8 kicks out 148bhp and produces 186Nm (138ft-lbs) of torque. The engine is mated to either a 6 speed manual or 6 speed automatic and returns 40mpg on the motorway. In the city, 29mpg is achievable. In some states, the Elantra will have 145bhp and 176Nm (130 lb-ft) of torque, earning the classified PZEVs (Partial Zero Emission Vehicles) badge.

The Alabama-built Elantra will hit dealerships before the end of 2010, with a sticker price of $14,830 (before a $730 delivery fee).





























